Denim Day
Wear jeans with a purpose
wear denim on 29 apr
On 29 April 2026 (Wed), show your support for victim-survivors of sexual misconduct by wearing denim, jeans or a Denim Day enamel pin distributed by the NUS Care Unit (NCU).
You can raise awareness around sexual misconduct on your social media with NCU’s #DenimDayNUS campaign. From now until Denim Day (Wed, 29 Apr), post a photo of you and your denim or our pin on your social media and tag @nuscareunit using the hashtags #DenimDayNUS #DenimDay2026.
Whether you are an NUS student or a staff, a safer campus starts with us. We all have a role in promoting a safer, more respectful, and more vibrant community life.
Thank you for wearing jeans with a purpose, and for standing by survivors of sexual misconduct.
In total, over 900 members of the OneNUS community have pledged to be a responsible, caring, and active supporter of survivors of sexual misconduct. We are truly heartened by the positive support and response from students, staff and faculty members.
Thank you once again, and we look forward to seeing you in your jeans, denim and/or #DenimDayNUS badge again on NUS Denim Day 2024.
#DenimDayNUS
Fit of the Month
why denim?
Denim Day is an international campaign in April developed by Peace Over Violence and also falls during the Sexual Assault Awareness Month (SAAM). Denim Day originated from an unjust court ruling made in Italy in the 1990s which acquitted the perpetrator on the basis that sexual assault was not deemed possible if the survivor was wearing jeans. Since then, wearing jeans has become an international symbol of solidarity to end all forms of gender prejudice and sexual misbehaviours.
Denim Day has been organized in many countries across the world including across the U.S. from Los Angeles to New York, in North and South America, Europe, Africa and Australia. The NUS Care Unit organized NUS’s first Denim Day in April 2021.
Denim Day is typically observed on every last Wednesday in April. This year, Denim Day will be observed on 29 April 2026.
A Safer Campus
Starts With Me
tie a ribbon
Going with the tagline “A Safer Campus Starts with Me”, this year’s Denim Day aims to underscore the important role the NUS community and bystanders (such as peers) play in fostering a safer campus for all. This year’s Denim Day at NUS also features the teal ribbon, which is an internationally-recognized symbol of sexual assault awareness campaigns.
As part of our annual Denim Day roadshow at UTown on 14 & 15 Apr (Tue & Wed), NCU invites members of the NUS community to tie a ribbon on our mesh display as a pledge to support survivors of sexual misconduct as well as to educate ourselves on the issue.
The end product with then be displayed as an installation at UTown Plaza (exact location TBC) until 30 Apr titled “Ribbons of Solidarity”.
how you can get involved?
talk to us & our collaborators at our roadshow
Come join us for at UTown Plaza (in front of Fine Food) on 14 & 15 Apr between 11 AM to 2 PM for our annual Denim Day roadshow.
Learn more about your support options on-campus, the different ways you can intervene as a bystander, and healthy relationships.
This year, we will be joined by NUS Health & Wellbeing (HWB), NUS Peer Student Supporters (PSS), NUS Pro Bono Group's (PBG) "Project Parachute)", United Women Singapore (UWS), and the Ministry of Social & Family Development's (MSF) "Break the Silence" Campaign.
tie a ribbon
Tie a ribbon at the mesh display at our roadshow as a pledge to support survivors of sexual misconduct and as a commitment to educate ourselves on the issue. The end product will be featured as an installation until 30 Apr titled, "Ribbons of Solidarity".
wear your support
On 29 Apr*, integrate either jeans, denim or our exclusive enamel pin as part of your fit! Being fashionable and supportive are not mutually exclusive 🙂
*Denim Day is internationally observed on every last Wednesday of April. This year, Denim Day is observed on 29 April 2026. We would also encourage you to wear denim or jeans if you’re dropping by our roadshow on 14 & 15 April!
show your support
Post your Denim Day fit and at the same time, use your socials to share what you learned at our roadshow and raise awareness on sexual misconduct.
Do also tag us @nuscareunit and use the hashtags #NUSDenimDay #DenimDay2026
can’t show your support at our roadshow? Visit our other pop-up and pledge online instead!
Denim Day Merch
pin your message of support
No jeans or denim, or feel that it’s too hot to wear jeans? You can still show your support by wearing our exclusive enamel pin.
The pin features this year’s tagline as well as our mascot, Teal the Seal!
To redeem a pin, visit any of our pop-ups across campus or visit us at our roadshow at UTown Plaza on 14 & 15 Apr, 11 AM – 2 PM.
Denim Day Pop-Ups
where you can find us
Can’t come by on 14 & 15 Apr? You can still drop by our unstaffed booth in NUS. Here’s where.
1 - 30 Apr
Level 1, Mochtar Riady Building (MRB), NUS Business School
8 - 30 Apr *coming soon*
Level 1 (in front of Co-Op), Central Library
14 & 15 Apr, 11 AM - 2 PM
UTown Plaza (in front of Fine Food)
14 & 15 Apr, 3 - 6 PM
NUS College (NUSC) (exact location TBC)
16 Apr, 12 - 2 PM
Lee Kuan Yew School of Public Policy (LKYSPP) (exact location TBC)
20 - 30 Apr *coming soon*
Foyer, MD11, Yong Loo Lin School of Medicine
27 - 30 Apr *coming soon*
Level 2, Duke-NUS
1 - 30 Apr
Level 1, Mochtar Riady Building (MRB), NUS Business School
8 - 30 Apr *coming soon*
Level 1 (in front of Co-Op), Central Library
14 & 15 Apr, 11 AM - 2 PM
UTown Plaza (in front of Fine Food)
14 & 15 Apr, 3 - 6 PM
NUS College (NUSC) (exact location TBC)
16 Apr, 12 - 2 PM
Lee Kuan Yew School of Public Policy (LKYSPP) (exact location TBC)
20 - 30 Apr *coming soon*
Foyer, MD11, Yong Loo Lin School of Medicine
27 - 30 Apr *coming soon*
Level 2, Duke-NUS
pledge your support
I pledge to be,
A responsible and caring member of the NUS community who supports survivors of sexual misconduct.
To help end sexual misconduct, I will:
- Speak out against jokes or attitudes that make light of or promote sexual harassment or assault;
- Recognise and speak up against statements that blame victims;
- Intervene in a situation that may be potentially harmful to someone.
To help a survivor, I will:
- Thank them for sharing their experience with me;
- Ask them how I can help;
- Listen without blame, judgement or pity;
- Keep supporting them by sharing appropriate resources
On Wednesday, 29 April 2026 I will wear jeans, denim or a Denim Day pin as a visible demonstration of support for vicitm-survivors of sexual misconduct and for building a culture of respect on campus.
collaborators
We would like to thank the following collaborators for their participation in Denim Day 2026:
